Duffy’s MySpace announced her new partnership with Diet Coke earlier today.

Duffy Does Diet Coke
Duffy is set to star in the next Diet Coke campaign, replacing the ‘Diet Coke Hunk’ who’s had office girls abandoning their desks for more than ten years.

The ad sees Duffy coming off stage and taking a bike for a joyride whilst singing the classic ‘I’ve Gotta Be Me’.

Says Duffy: “One thing I like to do – my way to rebel on tour if you like – is to take off on my own and turn my phone off. It feels slightly naughty but it’s important to have those moments.”

The ad will premiere during the live broadcast of tonight’s Brit Awards. Look out for it.

And since the Brit Awards have already aired, the video is now out. Check it out: